The third season of Mad Men begins tonight. I love this show.

This season is set in 1963, the JFK was killed, Martin Luther King marched on Washington and the Beatles became household favorties. Frank Rich highlights the parallels between the rapid changes of that year with today’s sense of ennui.

In the world of television, “Mad Men” is notorious for drawing great press and modest audiences. This could be the season when the viewers catch up, in part because the show is catching up to the level of anxiety we feel in 2009. In the first two seasons, the series was promoted with the slogan “Where the Truth Lies.” This year, it’s “The World’s Gone Mad.” The ad hyping the season premiere depicts the impeccably dressed Don Draper, the agency executive played by Jon Hamm, sitting in his office calmly smoking a Lucky Strike as floodwater rises to his waist.

To be underwater — well, many Americans know what that’s like right now. But we are also at that 1963-like pivot point of our history, with a new young president unlike any we’ve seen before, and with the promise of a new frontier whose boundaries are a mystery. Something is happening here, as Bob Dylan framed this mood the last time around, but you don’t know what it is. We feel Don Draper’s disorientation as his once rock-solid ’50s America starts to be swept away. We recognize his fear that the world could go mad.