Anyone who can think, that’s who.
Fake Steve Jobs outlines a story that IBM is pitching to the press right now. He claims it will appear in some publication soon. He claims it is bogus. And he is right. This take is worth reading in full. And by all means, follow his link to the pitch in full text. Long, but I have a feeling it is quoted verbatim.
Yup. That’s it. Everyone wants to be like IBM. Big, lumbering and fucktarded, with no product innovation in the past 20 years; earnings propped up by financial engineering; profits goosed by carrying over surpluses in the pension plan; numbers made by selling off pieces of the company, bit by bit; aggressive cost-cutting by moving thousands of jobs to India; retirees screwed out of their benefits — yup, there’s a fucking bright shining city on a hill, a model for every company in the world to imitate.
He may be a fake Steve, but he is not a fake reporter. You could do far worse for technology news than reading Dan Lyons every day. What is interesting is that his best reporting is in his Fake Steve persona.
By the way, if you haven’t read his book, Options: The Secret Life of Steve Jobs