Apple joins the AT&T/Verizon advertising battle

Apple, as usual, prepares their own ads in response to fight going on between Verizon and AT&T over coverage. Apple, being the smartest of three, responding with a strength of the Apple/AT&T pairing: you can be on a voice call and access data at the same time on an iPhone (with AT&T). Apple knows how to play to its strength. Verizon’s CDMA technology does now allow such a functionality.

Apple iPhone Ad – Did You See My Email? from Arik Hesseldahl on Vimeo.

Apple iPhone Ad – What Time’s The Movie? from Arik Hesseldahl on Vimeo.

AT&T may have its congestion issues, but the GSM-based technology is what runs the world and AT&T is offering up a dead (or near-dead) technology as an alternative.

By the way, given the Verizon commercial showing the iPhone on the island of misfit toys, what do you think the odds are at Apple is anxious to get into bed with Verizon?

2 thoughts on “Apple joins the AT&T/Verizon advertising battle

  1. Let me say as an Iphone user many of these commercials have a good deal of appeal to me. First, the AT&T network is horrible. The thing drops at least two calls a day, often people can’t hear me talking cause the connection is bad on it, and at least once a day several attempts to even make a call from it. Second, the Iphone locks up and operates as slow as windows vista does on my old laptop (this problem is probably fixed by the 3GS). I love my phone and some of the apps but at the end of the day some of the problems are so horribly bad that I often think of getting rid of the thing. HOpefully, the network issues over the next year will resolve itself and if I ever have enough money the new 3GS will solve the incredibly slow operation of the phone.

  2. I have never been happier with a mobile phone/pda. It works perfectly. The network has never been an issue for me, maybe because I’m always in a metropolitan area.