The winner of the $10,000 iTunes gift card (received for downloading the 10 Billions song from iTunes) got a personal call from Steve Jobs. The winner didn’t believe it, at first.

When Steve Jobs personally called Woodstock, Georgia native Louie Sulcer to tell him he’d won Apple’s iTunes Store 10 Billion Song Sold contest, Sulcer first thought was that he was being pranked. “He called me and said, ‘This is Steve Jobs from Apple.’ I said, ‘Yeah right,’ ” Sulcer tells Rolling Stone.