At 1 pm Eastern today, Apple is hosting a media event to announce new products. For the first time that I am aware of, Apple will stream the event live on the Web.  Note you can only watch with the right hardware/software.

Apple announced that the stream will only be viewable on an OS X 10.6 Mac or an iOS device (iPhone, iPod Touch, iPad). The reason for the limitation isn’t entirely arbitrary, as Apple is using a new streaming technology called HTTP Live Streaming which was introduced alongside Snow Leopard’s QuickTime X and iOS 3.0.

Related articles

• So long pirate streams, Apple to allow live stream of tomorrow’s media event (edibleapple.com)
• Apple Invites Media To Mystery Event On Sept. 1 (paidcontent.org)
• Roku Slashes Set-Top Box Prices, Right Ahead of Apple Media Event (mwd.com)
• Apple to Provide Live Video Stream of Tomorrow’s iPod/iTV Event (mashable.com)