[People] don’t want a computer on their TV. They have computers. They go to their wide-screen TVs for entertainment. Not to have another computer. This is a hard one for people in the computer industry to understand, but it’s really easy for consumers to understand. They get it.

– Apple CEO Steve Jobs, essentially comparing Apple’s approach to lean-back entertainment to Google’s.

We will see who has the better approach, but I am pretty much underwhelmed with Apple’s new Apple TV offering. I am probably on the industry side and would prefer more power and open options for accessing content. I will stick with a Mac Mini for driving big screen media.

The new iPods look great though and I am glad the iPod classic remains available.

Disclosure: As usual, note that I own Apple stock.

Related articles

• Steve Jobs hits Google with number counting accusations (tech.fortune.cnn.com)
• Hands-on with new Apple TV and iPods (boingboing.net)