A new record for the iPhone 4S

Apple has announced that it sold more than 1,000,000 iPhone 4S units in the first 24 hours of sales.  This is a new record, beating the 600,000 iPhone 4′s sold on its first day.

Looks like a successful launch to me.

Disclosure: I am long AAPL.

2 thoughts on “A new record for the iPhone 4S

    • I think it will be demonstrated that the bulk of the purchasers of the iPhone 4S are new to the iPhone. Given the addition of Sprint as a carrier, and the influx of Verizon customers who became eligible for upgrades over the past few months, I believe the “new to iPhone” group will predominate. The second largest group will be pre-iPhone 4 (i.e., 3G 3GS) upgraders. I think many iPhone 4 customers are fully satisfied with their current iPhones and many won’t be eligible for upgrade pricing for months, based on the historical iPhone sales which have increased every month since its introduction.

      Apple has demonstrated a very clear pattern with the iPhone: iPhone 3G, then one year later, 3GS, one year later the iPhone 4, then a little more than one year after that the iPhone 4S. The next model, probably late next year, will be the iPhone “5″ or whatever it is called which will be a new “model” on the outside and will be released when LTE is widespread in the US. The iPhone 4S is a new model in all respects other than the case, which remains the most beautiful smartphone on the market.

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