Netflix has backed down on its plan to separate its streaming and DVD business. According to Reed Hastings, there will continue to be one company and one website.
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
It was a stupid idea from the beginning. NFLX is up nearly 10% in pre-market trading.
- Remember When Netflix Wanted To Rent DVDs On A Different Website? Yeah, That Was A Fun Week (techcrunch.com)
- Netflix drops plans to spin out DVDs under Qwikster (electronista.com)
- Netflix backtracks on Qwikster, will keep DVDs and streaming under the same URL (engadget.com)
- Netflix abandons Qwikster plan; shares soar (marketwatch.com)