Several stories pointed out that building a Microsoft branded tablet might alienate Redmond’s long list of hardware OEMs. While this is true, I’d suggest you look at it another way. I have over the last 25+ years attended dozens of high profile Microsoft events for products that never made it to market. Knowing that, my first instinct said this was a Microsoft threat more than anything else.
Look back to Microsoft’s many antitrust defenses and you’ll see they threatened just about every OEM at some point. Bullying is in Microsoft’s DNA. Their legal defense was that they never intended to follow through which, by the way, didn’t work with the judges, either.
So does Microsoft really intend to introduce these tablets? Probably. Could something happen to change that determination? Sure.
One really good reason for announcing such vaporous products under the Microsoft brand is that novelty has dissuaded many commentators from questioning the whole enterprise. Microsoft is being given the benefit of the doubt based on what, a kickstand?