Analyst firm Canalsys, which believes that iPads should be treated as personal computers, is out with a press release focused on personal computer sales. It rates Apple as the number one personal computer seller in the world with 19% of global PC shipments. This is a stunning number.

But the press release also includes the following gem:

The information available to date suggests the prices of both [models of Surface tablets] will be too high to capture significant market share, and a direct sales approach will prove inadequate. We expect the Surface pads to have a similar impact on the PC industry as the Zune did in portable music players.

Ouch!

(via The Loop)

Disclosure: I am long AAPL.