Apple, IBM announce partnership

Apple and IBM have announced a global partnership focused on transforming enterprise mobility. The Apple press release is here.


Apple® and IBM (NYSE: IBM) today announced an exclusive partnership that teams the market-leading strengths of each company to transform enterprise mobility through a new class of business apps—bringing IBM’s big data and analytics capabilities to iPhone® and iPad®.

The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change—grounded in four core capabilities:

  • a new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad;
  • unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration;
  • new AppleCare® service and support offering tailored to the needs of the enterprise; and
  • new packaged offerings from IBM for device activation, supply and management.

The new IBM MobileFirst for iOS solutions will be built in an exclusive collaboration that draws on the distinct strengths of each company: IBM’s big data and analytics capabilities, with the power of more than 100,000 IBM industry and domain consultants and software developers behind it, fused with Apple’s legendary consumer experience, hardware and software integration and developer platform. The combination will create apps that can transform specific aspects of how businesses and employees work using iPhone and iPad, allowing companies to achieve new levels of efficiency, effectiveness and customer satisfaction—faster and easier than ever before.

As part of the exclusive IBM MobileFirst for iOS agreement, IBM will also sell iPhones and iPads with the industry-specific solutions to business clients worldwide.


Apple CEO Tim Cook and IBM CEO Ginni Rometty

This has to be good for Apple and should put an end to the claims that Tim Cook is no Steve Jobs.  AAPL stock closed down 1.17% today, but is currently up 1.59% in after-hours trading. By the way, would you like to be Blackberry right now?

And speaking of Steve Jobs, check out this classic photo.

4 thoughts on “Apple, IBM announce partnership”

  1. I don’t mean he is the same as Steve Jobs. Rather, I believe the deal with IBM shows that Cook is in full control of the company; making bold strategic decisions; and doing things that Steve Jobs never did. That is, he is his own man, as Steve Jobs was, and is making deals to generate billions of dollars. He is as decisive as Jobs and isn’t limited by what Jobs would have done.

    And, Steve Jobs himself would agree. Before his death he told the board of directors that he didn’t want leadership to keep asking “what would Steve do?” but rather make their own decisions.

    Put another way, Apple making a deal with IBM is hugely innovative given the two company’s past fights. In the early 1980s, IBM became Apple’s rival by producing the IBM PC. In 1984, Apple’s famous Super Bowl commercial introducing the first Macintosh computer featured an ominous “Big Brother” image that represented IBM.

    Finally, Apple’s stock price is just short of twice as high as it was when Jobs died in 2011. Clearly Cook’s management has had at least a significant effect on that.

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