Apple is openly (and ruthlessly) using its market power in new ways. In the main, what Apple is doing is attempting to exert absolute control over its mobile platforms. So far, many of us (including me) are happy with the results. The various Apple mobile products are stable, secure, and functional in ways that other mobile platforms are not.
Customer satisfaction may not continue however. And I am gaining the sense that Apple might be over-controlling in a way that could be bad for the company over the long term, if not for their products.
Mike Davidson has a fascinating post up about what he sees as the motivation and the limits that Apple will impose upon itself. Highly recommended.
Steve Jobs wrote in his mostly reasonable letter condemning Flash that it was Adobe whose stuff was closed and Apple was the one using open technologies, but Adobe’s CEO — despite saying very little of substance — was right about one thing: this is a smokescreen. In order to use the Flash format, all I need to do is either buy a single copy of it (if the IDE is useful to me), or use any number of other, free compilers out there. In other words, Adobe never even needs to know about me and never needs to approve what I’m doing or selling.
In order to get my stuff onto an iPad or iPhone, however, I must receive explicit approval by a human being working for Apple after this human being has manually reviewed my work, derived my intentions for the product, and made a value judgement on what my creation brings to the device. As long as that process exists, there shall be no arguments that the iPhone or iPad are more open than just about anything we’ve ever seen before… including Flash. To claim that because Apple is pushing open standards like HTML5 (really for their own benefit) means they are somehow more open than Adobe is folly.