David Pogue, in my view, writes the best series of books covering Apple’s operating system: The Missing Manual series. [Note: The link takes you to Amazon, and if you buy the book, I get a small fee.] However, he also reviews technology, including Apple technology, for the NYT and elsewhere.
Now, the public editor of the NYT, takes a look at the conflicts in play:
… it creates tricky ethical terrain. No Times journalist is in quite the same position as Pogue — reviewing products and simultaneously writing guides to them. He said he makes more money from the books than from The Times.
Pogue and his editors said they talk frequently about how to deal with his varied interests, and the editors praised him as a straight shooter who has developed a large following precisely because of his honest assessments of hardware and software. Pogue said the conflict in his case was “kind of an imaginative cause and effect. I can’t imagine someone saying: ‘This is a good product. I’ll buy the reviewer’s book.’ ” He pointed out that he savaged Apple’s iMovie ’08 in his Times blog, even as he was writing a “Missing Manual” for it.
In contrast, Fake Steve Jobs offers his thoughts on the matter.