Cord cutters (consumers looking to drop cable TV and secure their entertainment via the Internet and IPTV) face at least one major challenge. After canceling cable TV it is fairly easy to get access to prime time TV, thousands of movies, and older TV shows. Services like Netflix streaming and Hulu Plus provide a a great deal of programing.
What is harder to replace are live TV broadcast events, especially sporting events.
Today, via a free software update, Apple TV 2 users can now subscribe to both major league baseball and NBA games via their Apple TVs. Bringing these live games into the home over the Internet is a significant attack by Apple on the bread and butter of cable and satellite TV providers. More live program needs to be made available for a robust alternative, but this is a major first step.
The same software update also provided enhanced 5.1 audio for streaming Netflix movies.
Good on Apple.
Update: More from MG Siegler at TechCrunch:
That’s great news for Apple TV owners, but such functionality has actually been available for some time on the rival boxes by Roku. Still, the ramifications of this are potentially huge because the lack of sports content has been the one point used over and over again in arguments against these new wave of Internet-powered set-top boxes killing cable. Between this, Roku, and Xbox Live getting ESPN content, we’re definitely getting closer to a full-on cable revolt.
The one element still missing from these boxes is the crown jewel: NFL content. The moment NFL Sunday Ticket launches on one of these boxes — and eventually, it will — you’ll hear screams of pure terror emanating from the headquarters of each of the cable companies. I can’t wait.
Related articles
- Cord-cutting (ask.metafilter.com)
- 5 Steps to Cutting the Cord: A Guide to Canceling Cable (gigaom.com)
- Cord Cutters: How To Optimize Your Netflix Streaming (gigaom.com)









